Updated: Jul 10
Digital Marketing trends are now rapidly changing. Digital Marketing is made up of a lot of combined parameters like – SEO, social media, branding, PPC, Lead generation and more. A technology changing day by day and ever changing Google and Facebook algorithms keeps digital marketing professional on their knees. We should stay up to date on the upcoming trends so that digital marketing campaigns remain successful.
As we enter a new decade and digital marketing trends continues to change at a speedy pace, here are the digital marketing trends we’re excited to see more of in 2021!
1. Voice Search
You cant ignore the voice search now.2021 is the year that digital marketing professionals can no longer ignore voice search. There are a lot of things you can do to optimize your site for voice search, but the most important change involves using long tail keywords like “how we can make veg cake” instead of a shorter keyword like “veg cake.”
2. Shoppable Posts
Social Media shopping is the latest trend nowadays. We can’t even imagine how strongly it influences the user’s mind. How frequently the peoples shop on social media is thing to be calculated. 60% of Instagram users say they discover new products on Instagram.
3. Interactive Content
In 2020-21 91% of buyers are looking for more interactive content online, content marketing will move its center to give the people what they want. Shopping posts, 360-degree video, quizzes, and polls, interaction posts are just a few examples of interactive content.
4. Smart Bidding in Google Ads
In Google Marketing Live the improvements announced to optimize your bids to get a better optimization of your campaigns. Ability to set bids to automatically change when a sale starts or stops. These improvements will help you maximize your conversions.
5. Social Messaging Apps
Social media apps like Facebook Messenger, WeChat, and WhatsApp aren’t just for friends fun messaging. These apps are very much popular ways now a days for businesses to communicate with their customers. In fact, Facebook Messenger sees huge amount of messages exchanged between individuals and businesses each month.
6. Visual Search
Visual Search is using images instead of keywords in search engines. Already used by Pinterest and Google. Pinterest’s CEO Ben Silbermann has predicted that “the future of search will be about pictures rather than keywords.”