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How COVID-19 has changed Marketing

The COVID-19 pandemic has very much impact on our lives, in our personal & professional life. There is a pause with business around the world; we have to search for new ways of customer interaction. Since it is likely we will have to learn how to live with the virus; these techniques could still be prevalent post-lockdown.




Budget cuts

Many Marketing budgets have been cut due to the economic shutdown. This will affect the marketing budget of the not for the next few months but it will hamper the entire 2021. Marketers will need to start thinking in a different way about slowdown the current impact and realigning their strategies to manage the future best. Marketers will need to learn how to get the maximum out of a smaller budget. This is big part that marketers will need to consider for the future.


Change in consumer behavior

Customer behaves changes dramatically because of this pandemic. Therefore, marketers need to change their marketing practices and strategies in order to suit these changing consumer behaviors. Marketers need to implement different strategies.


Marketing visual awareness

How you should portray your brand marketer needs to understand now. For example, as long as this virus remains a major global concern, it would be irresponsible for marketers if brands showed images of people touching, at a party and coughing without covering their mouths with a tissue, as this contradicts the current message of social distancing.


Shift to social media

Peoples are staying at home and now searching for ways to better connect with friends, family, and brands. Social media Marketing's importance more increased after this pandemic. Social Media is a new booster of the marketing industry.

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