Updated: Apr 6
SEO stands for (search engine optimization). SEO plays a vital role in marketing. SEO involves using several social media networks in a bid to generate publicity that will increase the product, service, or brand awareness. This is a platform that small and big businesses can use to advertise.
It is all about what people are searching for online. The words they are searching for, content, and the answers they are seeking. It is also known as an answering machine.
While paid advertising, social media, and other online platforms can generate traffic to websites, and the majority of online traffic is driven by search engines. It is one of the best online marketing channels.
Some important factors are:
You don’t need to pay for ads in SEO
The best result for any query Google organic is ranking is based entirely on what its algorithm determines. It means after the creation of any page the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it. Investment requires researching and writing of high content.IT will be in either form of time. It needs to add to and improve if your competitors decide to target the same keyword. But when it comes down to it, your valuable spot in a search outcome is free of charge.
SEO gets more clicks than PPC
The 71 % result in a click on an organic result on the first page. Although PPC ads appear above organic rankings. It’s difficult to say why this is, though the mostly conclusion is that users Faith in Google algorithm. They know which spots advertisers are paying for and they select to instead visit the pages the search engine is the best. But the significant fact behind it, the fact is that the majority of the clicks for any given search go to an organic outcome.
SEO helps PR
It seems SEO and PR are entirely separate marketing strategies; you can use them together to maximize the outcome you see from each. The biggest connection between the two lies in link building. When you use link-building research to search for new ways to get your brand in front of consumers, be much more effective in distributing content to potential customers and clients.
You can move ahead of the competition
Nowadays, SEO is widely considered a staple of any marketing strategy. In fact, 61% of marketers say that improving their SEO and improving their online presence is a top sequence. This means that your competitors are likely already taking steps to establish high rankings in search results & with an SEO strategy of your own, you can keep up with and ideally, move ahead of them to stay competitive within your industry.
SEO targets quality traffic:
Inbound market strategy is the biggest benefit of SEO. Firstly, the outbound result traditional advertisement channel also shows the involvement of the customers. Secondly, the inbound result method center making it easy for the audience to search for correct information on it. Advertisers aim in mind traditional methods like cold calling, spam emails. etc. Hence, inbound marketing is more customers centric.